Coca-Cola Consolidated has restoration & preservation efforts surrounding ghost signs containing the iconic brand's fading ads on walls all across the world. They reached out after hearing about Light Capsules to discuss options beyond the paint, when a unique project arose. A blank wall.

Typically with the Light Capsules project, an existing worn ghost sign is augmented with projections to fill in the gaps of paint in a non-damaging way. This wall had long since been painted over, but thanks to the Vigo County Historical Society & Museum, we had two distinct historical photos of the wall painted in the 1920's and 1930's. 

Sign painter and artist Jack Fralin worked with Coca-Cola on a new mural to be painted the following spring, which offered the unique opportunity while the wall was blank— to bring to life the past, and the future.

The iconic Coca-Cola bottle shape was born out of Terre Haute, IN and hasn't changed much since. Using vast archival imagery, the patent for the original bottle, and a chronological spectrum of slight bottle changes, 3 minutes of projection content brought this humble blank wall back to life.

Production
Matt Shackleford, Conjure

Historical Photos & Research
Susan Tingley, Vigo County Historical Society & Museum

2018 Mural Design
Jack Fralin

Coca-Cola Consolidated team
Christi McGee
Kendyl.Cooke

Archival images courtesy of Vigo County Historical Society and Museum were crucial to the full digital reconstruction of these layers of paint, which would have otherwise been lost to time.