Norton reached out to HELO with an idea for a space at SXSW that provided a break from the overwhelming experience of the conference. I took this concept and designed a room filled with calming light and immersive color.

Together, we created a visually interesting and quiet space that re-energized anyone who came in.

To achieve the client's goals, I designed custom-illuminated printed graphics with leading lines that felt very inviting and pulled people into the space. I utilized a mix of rear projections and custom-fabricated circular cutout walls. I also proposed using an array of LED lighting against a mirror to create an infinity effect. These elements provided an enjoyable, calming space when combined.

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Client — Norton
Agency — HELO
Producer — Aileen Martinez